28

Apr

What is Salesforce Integration and why do customers integrate Salesforce?

Before talking about Salesforce integration, first, we need to understand what does integration means? Integration means creating a connection between a specific Salesforce instance and another database or system. The connection could be inbound, outbound, or bi-directional, and you may be connecting to another database, another Salesforce instance, or another cloud-based data source. Integrations can be focused […]

28

Apr

AI and data-driven intelligence is king

What is meant by Artificial Intelligence? From an industrial point of view, AI means algorithm-based and data-driven computer systems that enable machines and people with digital capabilities such as perception, reasoning, learning, and even autonomous decision making. What is meant by data-driven? When a company employs a “data-driven” approach, it means it makes strategic decisions based on[…]

05

Apr

Future of Salesforce

Salesforce has been widely used in industries these days; it has managed to stay relevant since its inception. With an increase in remote work, more and more organizations are looking at digital selling to stay afloat. There’s a visible increase in Salesforce usage to assist the remote sales team. Features like Salesforce anywhere allow users to sell[…]