Salesforce has been widely used in industries these days; it has managed to stay relevant since its inception. With an increase in remote work, more and more organizations are looking at digital selling to stay afloat. There’s a visible increase in Salesforce usage to assist the remote sales team.
Features like Salesforce anywhere allow users to sell from across the globe with ease. Further, in accordance with the digital-first approach, Salesforce launched Sales Cloud 360 in March 2021 to support digital selling and boost remote sales productivity.
Additionally, Salesforce has improved collaboration by combining platforms like Quip, Salesforce Meetings with Salesforce Anywhere, and acquiring Slack. This product offering provides an additional value to Salesforce users and is responsible for an increase in further demand.
The future of Salesforce technology is bright and so a career in this technology holds more potential compared to other technologies like JAVA. JAVA is widely used everywhere, starting from websites to many company programs and cellular peripheral devices. It is a great tool, but Salesforce is a better customer relationship management platform, which comes with its own set of tools and incorporates admin, developer, integration, lighting, and analytics to take up as a career option
Salesforce Demand in the market has increased tremendously. Nowadays companies are using Salesforce for everything including enhanced ROI, more CRO (cloud computing solutions), better inter-department communication, real-time reporting, to simplify the software development tools, etc.
With the introduction of new products and advancements in the platform, there is a huge demand for Salesforce Developers who can build on and around existing Salesforce platforms, Salesforce Administrators, and Project Managers.
Biggest trends in Salesforce’s future
- Lightning Experience will be adopted more widely
- System and data integration
- AI and data-driven intelligence is king
- Big Data and IoT are now firm considerations
- Salesforce Demand in the market
- Blockchain makes a big splash
- Enterprise mobility gains steadily
- More industry-specific CRM solutions
- Skyrocketing demand for Salesforce skilled talent
- Salesforce Gripping the Finance Sectors
- Focus on customer satisfaction
Lightning Experience will be adopted more widely
With the introduction of Lightning experience, the company brings in analytics and intelligence aspects for the business that can hugely leverage sales. It also brings in some striking new features of the Salesforce Lightning like customizable dashboards and opportunity boards which help in getting a complete picture across all deals.
System and data integration
Customers have begun to expect seamless and connected experiences, based on the information they share at various touchpoints (social media, physical forms, phone support, etc.)
This is because, nowadays, data resides on multiple clouds and many organizations connect Salesforce to off-platform systems. Thus sales, service and marketing teams end up scrambling to better understand and connect with their customers.
AI and data-driven intelligence is king
Artificial Intelligence will become more flexible, accurate, faster, and more manageable for everyone to use.
The AI-powered Sales Cloud Einstein was launched in 2017 to deliver data-driven predictions, insights, and recommendations that help make better lead/sales decisions. It does this, while continually learning from your CRM data about team performance, whitespace, and pipeline trends. Think of the saving, in terms of time, manpower, and opportunity costs, that Einstein brings to the table by automating data analytics.
Big Data and IoT are now firm considerations.
The demands for integration of Salesforce technology to general data science and big data abilities are soaring. This is especially the case where integration leads to greater automation. The future of Salesforce Technology like Salesforce IoT cloud, myIoT cloud will become much easier to build IoT powered apps.
Salesforce Demand in the market
Salesforce Demand in the market has increased tremendously. Nowadays companies are using Salesforce for everything including enhanced ROI, more CRO (cloud computing solutions), better inter-department communication, real-time reporting, simplifying software development tools, etc.
With the introduction of new products and advancements in the platform, there is a huge demand for Salesforce Developers who can build on and around existing Salesforce platforms, Salesforce Administrators, and Project Managers.
The future of Salesforce technology is bright and so a career in this technology holds more potential compared to other technologies.
Blockchain makes a big splash
The CRM giant called Salesforce Blockchain as a new technology “a low-code platform that enables organizations to share verified, distributed data sets across a trusted network of partners and third parties”. To this end, Salesforce Blockchain can help create blockchain networks, workflows, and apps. Simply put, the central goal of such a solution is to enable Salesforce clients to access and share data (in a secure manner) with a diverse and dynamic set of partners.
And a distributed ledger helps plug the ‘trust gap’ to deliver new experiences. Thus, Blockchain can help organizations do away with unnecessary costs and inefficiencies by saving, tracking and verifying data from every partner in the network.
Enterprise mobility gains steadily
Salesforce has been on top of the mobile revolution, bringing CRM to mobile devices since 2007. Looking back, Salesforce had laid a solid foundation for future methods.
And it is now further encouraging users to use the mobile interface via upgrades such as Building native apps, Democratizing Salesforce app development, etc. This allows Salesforce admins and respective owners to quickly turn spreadsheets into apps with just a few clicks, without any formal training.
More industry-specific CRM solutions
Salesforce platform has been widely used in industries such as financial services, manufacturing, media, and retail industry. And the cloud-based software company has clearly stated that it will focus its energies on certain industry verticals, in order to deliver more targeted solutions that meet their specific challenges. The CRM behemoth seeks to build on its CRM and cloud expertise with a layer of industry-based depth.
With the intent of growing its grip on specific industries, Salesforce recently launched upgrades to its Salesforce Financial Service Cloud that will help unify customer experiences.
Salesforce AppExchange also offers a growing bouquet of ready-to-install apps, solutions, and consultants that allows clients to extend Salesforce to any industry.
Skyrocketing demand for Salesforce skilled talent
Salesforce has hundreds of innovative features delivered to users three times a year during their seasonal releases. There is a huge increase in new jobs, wherein Salesforce skills are a prerequisite.
Salesforce Gripping the Finance Sectors
As Salesforce has also extended its services in the domain of financial sectors in full swing, more banks will start employing their solutions and capabilities. With the launch of the Financial Service Cloud for retail banking, Salesforce’s future plans include efficient management of customer base by getting a 360-degree customer view, increasing customer loyalty, and minimizing internal silos.
Focus on customer satisfaction
However, data and system integration, data analysis, and AI are all striking trends. But undeniably, all of it leads to improving customer satisfaction and experience.
In short, we can say that the future of Salesforce technology is bright. It is the most promising career choice for many aspiring individuals. It is the most sought-after software skill these days. In spite of the mounting demands of the enterprise software market and the incredible success of the tool, without the inception of new products and features, growth in this field could be challenging. Salesforce has made it possible to identify and address customers’ needs more effectively and successfully contributed to enhancing customers’ experience.
